SOULWELL – PRIVATE PSYCHOLOGY CLINIC
The Soulwell name plays with the words. On the one hand, it means the deepness of your soul like a well and on the other hand, it means your soul will be better.
With the identity, I felt it is important to design it in a friendly and human way. Most of the visitors will have mental illness and need help. Thus I choose warm yellow and deep green as the dominant colours. The dark green represents shelter and proximity, the sun yellow represents hope and positive energy.