ZEROFASHION – UPCYCLING CLOTHES BRAND
I am the founder of the ZeroFashion brand. I created the concept of the project and I designed the identity and the visual elements and the commercials as well.
The aim of ZeroFashion clothing brand is to raise awareness of the effects of globalization – mostly focusing on over-production and pollution – by re-using and re-creating old clothes and fabrics. Our mission is to develop sustainable methods used in fashion production, our services and to support other individuals and companies with these to create an eco-friendly mentality and environment in our society. Along with these, we support movements that stand for a sustainable lifestyle and cultural causes.